DD Wipes
We redesigned and built the full e-commerce website for DD Wipes — a Chesapeake-based supplier of industrial cleaning products — giving their B2B and B2C customers a faster, more professional buying experience.
DD Wipes (Deladem Groups) is a Chesapeake, Virginia-based supplier of commercial and industrial cleaning products — microfiber towels, wipes, gloves, mops, absorbents, and more. Their existing WooCommerce site was difficult to navigate, visually dated, and failing to convert the B2B buyers who make up the bulk of their revenue. A confusing category structure, slow load times, and a clunky quote request flow were all costing them business.
We redesigned the entire website from the ground up — rethinking the information architecture so both individual buyers and bulk commercial clients can find and order what they need in seconds. We built a clean, fast product catalogue with robust filtering by product type, application, and pack size, and streamlined the "Get a Quote" flow for B2B customers placing large or recurring orders.
How we built it
Discovery & Audit
Reviewed the existing site's analytics, bounce rates, and conversion funnels. Ran interviews with 5 commercial clients and 3 individual buyers to understand how they actually shop for cleaning supplies.
Information Architecture
Restructured the product taxonomy from scratch. Collapsed 12 overlapping categories into a clean 6-category hierarchy — Cleaners, Wipes, Mops, Gloves, Cloths, and Pallets — each with intuitive sub-navigation.
Design
Designed a clean, trust-building visual identity for the site: professional blue palette, high-contrast product cards, and clear calls-to-action. Every page was optimised for conversion, not just aesthetics.
Development
Built on Next.js with a headless WooCommerce backend for full e-commerce functionality — cart, checkout, order tracking, and account management — while keeping the front-end fast and fully custom.
B2B Quote Flow
Rebuilt the "Get a Quote" system as a first-class experience: multi-product quote requests, quantity fields, delivery location, and direct email routing to the sales team — all without leaving the site.
The new DD Wipes site launched with a significantly improved shopping experience for both retail and commercial customers. The streamlined product catalogue and faster page loads reduced friction for bulk buyers, and the redesigned quote workflow gave the sales team a more professional first impression with enterprise clients.
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