Caribbean360
We rebuilt Caribbean360 as a modern AI-powered news and intelligence platform — delivering smart, data-driven Caribbean journalism to diaspora communities worldwide with a clean, fast reading experience.
Caribbean360 had been one of the Caribbean's most trusted news aggregators since 2005 — but the legacy platform couldn't keep pace with how Caribbean diaspora communities were consuming news in the 2020s. The site was slow, hard to navigate, and lacked smart personalisation and editorial quality that modern news readers expect.
We rebuilt Caribbean360 from the ground up as an AI-powered news and intelligence platform. A custom content ingestion pipeline pulls from sources across 28 Caribbean nations; an AI-powered summarisation layer produces smart-brevity digests for time-poor readers; and a regional personalisation engine surfaces the most relevant stories based on the reader's home island and interests.
How we built it
Platform Audit
Audited the legacy platform's traffic patterns, content gaps, and reader drop-off points. Identified that 68% of sessions were on mobile and most readers left within 90 seconds — a clear UX and content relevance problem.
Content Architecture
Redesigned the content taxonomy around a dual structure: breaking news (AI-summarised for speed) and in-depth features (long-form editorial for depth). Built a custom CMS alongside the automated ingestion pipeline.
AI Integration
Integrated an LLM API to generate smart-brevity summaries for incoming wire stories, auto-tag articles by island and topic, and power a semantic search experience. All AI outputs are reviewed by an editor before publication.
Frontend Development
Built on Next.js with aggressive performance optimisation — static generation for evergreen content, ISR for breaking news. Target load time under 1.5 seconds on a 3G Caribbean mobile connection.
Personalisation Engine
Built a lightweight preference layer — readers select their home island and interests at onboarding. The homepage and newsletter then surface the most relevant stories automatically, increasing return visit rates.
The rebuilt Caribbean360 platform launched as the most technically advanced Caribbean news destination in the region. The AI-powered summarisation and personalisation features gave the editorial team a competitive edge in both speed and relevance.
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